Zola Brand Refresh

Project Information

Zola is the home for all things wedding. Founded on the idea that couples want a not-their-parents' wedding, Zola provides a singular destination for everything from venues, to custom websites, registries and more. Taking inspiration from both classic weddings and modern technology, the Zola brand refresh celebrates all things wedding, and emphasizes all the days along the way. Working closely with the Zola Design team, we reimagined the logo with a modern and simpler approach, along with a new playful typography system, a bright color palette that shifts from pastels to jewel tones and a re-invigorated brand ethos, all allowing Zola to grow along with the modern wedding couple.

Arts & Letters

Circular Std
New Spirit (customized)