The Recording Academy: We Are Music

Project Information

“We Are Music” is the Recording Academy’s first-ever brand campaign. With a new, more inclusive membership and rebrand that welcomed more industry professionals than ever, The Recording Academy needed to reinforce its belief in every person it takes to make music from start to finish. We assembled a veritable A-Team representing all the facets of music production: H.E.R., Chad Hugo, Ann Mincieli, Swizz Beatz and Rickey Minor. The branding, inspired by classic photos (and shot by iconic music photographer and videographer Danny Clinch), affirmed the many altruisms of musicianship with a simple design typeset in groups of five like staff notation, and ended with a resounding “Yes.”


















Agency
TBWA New York

Typefaces
Galaxie Polaris