“We Are Music” is the Recording Academy’s first-ever brand campaign. With a new, more inclusive membership and rebrand that welcomed more industry professionals than ever, The Recording Academy needed to reinforce its belief in every person it takes to make music from start to finish.

We assembled a veritable A-Team representing all the facets of the music industry: featuring H.E.R., Chad Hugo, Ann Mincieli, Swizz Beatz and Rickey Minor. The branding, inspired by classic musician photos (and directed by iconic photographer Danny Clinch), affirmed the many altruisms of musicianship with a resounding “Yes.”

Press included mentions from Hypebeast, Billboard, Variety and more.