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‘We Are Music’ is the Recording Academy’s first ever brand campaign. With a new, more inclusive membership and welcome to more industry professionals than ever before, The Recording Academy chose to reinforce its belief in every person that it takes to make music, along every step of the way.
Creating a brand campaign and directing a film inspired by those creative ‘aha’ moments, we assembled a veritable A-Team of talent representing all facets of the music industry: H.E.R., Chad Hugo, Ann Mincieli, Swizz Beatz and Rickey Minor. On set, we gave minor direction, and let them do what came naturally — making music — without intervening.
The branding, inspired by minimalism and classic black and white photography (directed by the iconic Danny Clinch), affirmed the many altruisms of musicianship, alongside a resounding ‘Yes.’
Made with TBWA\Chiat\Day
‘We Are Music’ is the Recording Academy’s first ever brand campaign. With a new, more inclusive membership and welcome to more industry professionals than ever before, The Recording Academy chose to reinforce its belief in every person that it takes to make music, along every step of the way.
Creating a brand campaign and directing a film inspired by those creative ‘aha’ moments, we assembled a veritable A-Team of talent representing all facets of the music industry: H.E.R., Chad Hugo, Ann Mincieli, Swizz Beatz and Rickey Minor. On set, we gave minor direction, and let them do what came naturally — making music — without intervening.
The branding, inspired by minimalism and classic black and white photography (directed by the iconic Danny Clinch), affirmed the many altruisms of musicianship, alongside a resounding ‘Yes.’
Made with TBWA\Chiat\Day