Adam Naccarato (AdamNac) is a senior designer and design director working in the realms of brand identity, typography and graphic design. Currently freelance and available for commissions.


1. Coke Studio Identity, Motion, OOH

2. ZolaIdentity, Campaign, Web

3. CarLotzIdentity, Campaign, In-Store

4. The Recording AcademyIdentity, Art Direction

5. The Q-NiverseMinisite, Campaign, Identity 6. Plan Your VaccineIdentity, Motion, Campaign

1. QueeringTypeface, Variable, Pride
2. Knack NeueTypeface, Variable, Grotesk

© AdamNac’24

The Recording Academy
We Are Music

“We Are Music” is the Recording Academy’s first-ever brand campaign. With a new, more inclusive membership and rebrand that welcomed more industry professionals than ever, The Recording Academy needed to reinforce its belief in every person it takes to make music from start to finish.

We assembled a veritable A-Team representing all the facets of the music industry: featuring H.E.R., Chad Hugo, Ann Mincieli, Swizz Beatz and Rickey Minor.

The branding, inspired by classic musician photos (and directed by iconic photographer Danny Clinch), affirmed the many altruisms of musicianship with a resounding “Yes.”

Made withTBWA New York

Press Hypebeast, Billboard, Variety

AssetsIdentity, Motion, Art Direction, OOH

TypefacesGalaxie Polaris