Plan Your Vaccine

Overview
When Covid hit, there was nothing more important than getting getting your vaccine. Planning for your vaccine became the first step, but guidelines varied from state to state. We created a simple, bold campaign for NBC Universal, leading to a national hub that helped plan ahead as vaccine guidelines rolled out state by state, including a variable design system, iconography, all in three languages (English, Spanish & Chinese.)

The campaign ran throughout the year on all NBC Universal channels. The site and campaign won the People’s Choice Webbys Award, and made Fast Company’s Brands That Matter shortlist.

Made With
Arts & Letters

Assets
Campaign, Identity, OOH, Motion, Physical

Typefaces
Favela, Proxima Nova, Founders Grotesk, Noto Sans CJK