Plan Your Vaccine
Campaign Identity

During the pandemic, there was nothing more important than getting vaccinated. Planning for your vaccine became the first step, as every state rolled out requirements. With NBCUniversal’s massive reach, we created a bold campaign to Plan Your Vaccine, leading to a national hub that gave important details state-by-state, showed vaccine availability and filtered availability based on age, health risk and other factors.

The design system including a variable system of scale, iconography and three languages (English, Spanish and Chinese) to ensure everyone got their shot.

The campaign ran throughout all NBCUniversal channels and recieved the Webbys People’s Voice Award, alongside the Fast Co. Brands that Matter Shortlist.