Coke Studio is the label, studio and music brand of Coca-Cola devoted to both emerging and iconic musicians. Launching worldwide as a global namesake, Coke Studio represents the many aspects of musicianship, from recording to performance. 

Working alongside the team at DesignBridge, we created an expansive and vibrant custom typography system to help represent and emblem multiple artists at every scale, with a design system always in motion, complimenting Coca-Cola’s iconic branding. Coke Studio will appear both digitally and physically across channels as it launches worldwide.