CarLotz is a new competitor in the used car marketplace. Founded from the frustration of buying and selling used cars, CarLotz puts the humanity back into the process by using coaches that help sell your car fairly in a consignment marketplace.

Inspired by the common shapes of cars (like windows, mirrors, and hoods), we created a bold design system around a campaign that turns the idea of being a used car person into a badge of honor. The work applies throughout the brand from billboards to couch cushions, creating a uniquely playful voice and tone.